Why is Social Media Important for Small Businesses?
Have you ever wondered why some businesses get so popular and successful? The reason is they’ve gone social! Social Media is the most popular and effective way to connect with your audiences. It drives traffic to your website and it increases popularity. Having an identity …
Building Your Brand on Twitter
Companies have found Twitter to be a gold mine for successfully getting their messages to the public and interacting with current and potential clients. It’s a must that you stay consistent with your brand image. When someone scrolls through your feed, they’re only getting a …
5 Ways to Use Live Content
Studies show that 80% of a brand’s audiences would choose watching live videos over reading a blog. Facebook also says that one-fifth of the videos posted on their platform now come from Facebook Live, and that people spend 3 times longer watching Live videos compared to pre-produced video. This explains why Facebook and …
Social Media in 2018: What we learned from the chaos and disruption
Sometimes we see the present and notice a spike of chaos and disruption, whether we’re talking about politics or how the the younger generation behaves. The same is almost always true in marketing because of the many ways it is in a state of chaos …
How Your Social Media Marketing Strategy Should Be
A lot of communications teams can prove that they are strained for resources and members sometimes have to do multiple tasks. This often results to social media being placed at the bottom of the priority list. Getting your voice out there is an excellent first …
Ways to Use Social Media to your SEO Advantage
If you think SEO and social media aren’t related, think again. Effective social media marketing takes a consumer to a website; effective SEO practices aid consumers to find that website and to maintain engagement. Do you want to achieve your own results? Here are …
Social Media’s Most Compelling Changes in the Last 12 Months
There has been a huge increase in business activities and opportunities on social media for marketers. The number of active users will grow by over a million each year over the next five years and it’s no surprise that a lot more businesses are now …
Understanding the Social Media Equation
Whether you run a B2B or business-to-consumer company, you should use social media to improve brand awareness and ultimately, to generate leads. To do this effectively, you must understand that the key to social media success is not to get caught up on the tools …
5 Ways to Use LinkedIn for Business in 2018
LinkedIn has gradually been building out its marketing options, with the backing of Microsoft empowering a broader range of integrations and data tools to optimize campaigns. It has also increased its number of users (now at 530 million total members) and launched a set of new tools …
