Studies show that 80% of a brand’s audiences would choose watching live videos over reading a blog. Facebook also says that one-fifth of the videos posted on their platform now come from Facebook Live, and that people spend 3 times longer watching Live videos compared to pre-produced video. This explains why Facebook and Instagram’s live streaming feature are such a hot trend for marketers in 2018.
It’s not difficult to understand its appeal: with a Live video, the audience can experience a much more authentic and real time connection to the brand than with a pre-planned, revised, and scheduled post. There’s also the chance to interact in real-time, as the audience can ask questions and get answers right away.
The good news is that it’s a lot easier to add Live content to your social media strategy than you might imagine. Both Facebook and Instagram make it as easy as clicking a button and the nature of the tool doesn’t require much production. The best part is that you also have a choice on whether to share it on your Facebook page or Instagram stories afterwards, so the content to get more traction.
To get you started, here are 5 ways you can use live content in your social media channels.
You can invite guests that are relevant to your audience and have them go live with you. Prepare a few questions ahead of time, share it with them, so you can have them guide you through the chat. If you choose Instagram, the platform allows split screen interviews, so you can interview people from all over the world. As an added bonus, your guest’s followers will also be notified of the live, so you can gain more of an audience.
Do a flash sale! Create a special offer only available while the live is happening. But make sure you prepare content in advance to keep the video going in case your audience doesn’t have many questions for you.
Build hype in your posts and save a special announcement to do on a scheduled live. Instagram itself has done this to announce new features. Make sure the announcement is relevant to your followers and cross-promote on different platforms.
Lives are great for product demos or the popular “unboxing” videos. Your audience will be able to see it firsthand and ask you questions.
Set up a time with the company founders or leaders to talk with followers and answer all their questions. Post a teaser asking for questions beforehand so you can start your live video by reading and answering those while people have time to join.
Live content gives people more reasons to follow you. It’s also consistently proven that the algorithms on these platforms are in favor of accounts that use every social media tool available, so adding Live videos to your strategy has a two-fold benefit!
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