Building Your Brand on Twitter
Companies have found Twitter to be a gold mine for successfully getting their messages to the public and interacting with current and potential clients. It’s a must that you stay consistent with your brand image.
When someone scrolls through your feed, they’re only getting a small portion of your brand, services and products. The goal is to have them like what they see and go to your site to inquire for more. Therefore, your brand’s Twitter profile should bring into line your service, products and principles.
Here are five tips for branding your business’s Twitter account:
Have a defined voice.
The personality of your company and the audience you want to attract are very important factors to consider. If your target demographics are the younger crowd, your voice might be easygoing and conversational. Selling high-end products for more mature consumers? You must be more refined and professional. If you have more than one social media managers, have a defined set of style rules to follow. Consistency is key so be very careful.
Revamp your Twitter bio:
Your Twitter bio is your “About” page in 140 characters. This means that most of it needs to be cut down. Think through the most important points of your business and imagine pitching it to millions. Always include a link to your website.
Pick a background that emulates your brand:
Like your brand’s voice, your profiles appearance must represent your brand. Twitter accounts like Etsy, Coca-Cola, and Spotify created custom backgrounds that are pleasing and mirror with their brands. Change your background occasionally, but keep the same style.
Choose a purpose and stick with it:
Is your primary reason for being on Twitter to inform, to sell, to converse, or a combination of engagement methods? Decide where you fit in, but refrain executing your purpose with a salesman style. What works at the front door won’t work on Twitter. DisneyPixar uses Twitter to promote upcoming films, Starbucks use it for interaction with their customers.
Keep a separate account for support:
Potential and current customers turn to Twitter to ask for support and help. This is why it is useful to create a separate account for responding to them. Companies like Apple and Instagram have separate support accounts to address issues. On the other hand, Travelocity does not, and its feed is filled with responses to customer issues. While this speaks volumes for a company’s customer service integrity, it interrupts the flow of conversation and the brand voice that you’ve created for your business.
How is your business using Twitter?