Whether you run a B2B or business-to-consumer company, you should use social media to improve brand awareness and ultimately, to generate leads. To do this effectively, you must understand that the key to social media success is not to get caught up on the tools and technology, but to focus on how you can use these platforms more effectively to:
Envision social media in two very important parts.
Social media participation – being present on social channels and continuously delivering value to the community in the form of:
REMEMBER. Before jumping into conversations on social networks, it is imperative that you:
Creation and distribution of unique content that enlightens, empowers, teaches and/or entertains – content that will appeal to the right people.
To be effective, content issued and promoted via social media has to be created with the target audience in mind, which is why you must first understand who you’re communicating with and which social platforms they are most likely in.
The most popular forms of social media are Facebook, YouTube, Instagram, Twitter, Google Plus and LinkedIn.
Level the playing field in marketing and communication by using social media to tell your story, and demonstrate your expertise on a global scale in real time with very little cost. A TVH VA can help you.