Are You Efficiently Using Digital Marketing?
It’s okay to have confidence in your methods to achieving business growth. Confirmation bias inspires us to remain stagnant but that confidence can make us keep committing the same mistakes especially in marketing automation. It should be simple: Establish trust based on the value you can …
What Can a VA Do For You
Virtual assistant duties include the same duties as an administrative assistant but they also act as a gatekeeper, making decisions about who gets access to their executive and what information they receive. This means that VAs must thoroughly understand their employer’s work. As a result, …
Here’s How Your Customer Service Team is Already Doing Marketing for You
When you put customer service and marketing together, you also open up communication channels. Your teams can create such an amazing customer experience that benefits your bottom line if they work together. Unbeknownst to a lot of marketers and business owners, how they market a …
How to Automate Your Sales Team’s Pipeline
It’s 2018 and if you are still implementing traditional sales tactics, you are likely miles behind your competition. In a tech-focused world where answers are expected instantaneously, your sales process must work similarly. Using automation to speed up and streamline your sales process not only caused increased …
The Real Enemy of Sales
The client on the other end of the line is waiting expectantly for you. Suddenly you recognize that instead of listening, you’ve actually been thinking about how to explain yourself better or what to say next. You don’t really know what to say! It’s a …
5 Ways to Use Live Content
Studies show that 80% of a brand’s audiences would choose watching live videos over reading a blog. Facebook also says that one-fifth of the videos posted on their platform now come from Facebook Live, and that people spend 3 times longer watching Live videos compared to pre-produced video. This explains why Facebook and …
Think Like the Big Guys in Marketing
Marketing technology lets small brands execute campaigns modeled on elaborate international product launches. When it comes to marketing, size matters. Or does it? If you can’t beat the big guys with big budgets, it still pays dividends to think like them. Among the most …
When to Start Building a Support Team
Before we get to what it takes to form a support team, let’s first answer a basic question: should you build one? Hiring people too fast can be just as bad as hiring too slow. Handing off support too early can elicit a chain of …
Prospecting on LinkedIn
Why Prospect on LinkedIn? If you’re searching for business-to-business (B2B) prospects, LinkedIn is the best place to keep an eye out for because it has the market cornered at the moment. No other social network has as many members and as much reach as LinkedIn …
5 Ways to Build Leadership Credibility
The late Steven Covey had a great concept called “the speed of trust.” A person’s credibility will build trust, and when one fully trusts someone, it enables you to work with them more proficiently and productively than if you’re endlessly worrying about them and weighing …
