Tips to Improve Your 2018 Digital Marketing Strategy

A solid digital marketing strategy has become the new bread and butter of many online business; the only question is how to serve it up. A business’s success depends on the type of strategy they opt to use, and the right type of strategy can in turn a lead to a new customer.
Conventional online advertising is a thing of the past. It has been found that 18- to 34-year-olds are likely to overlook digital ads more than those on TV and radio or in newspapers. Did you also know that more than half of internet users don’t click on banner ads simply because they don’t trust them?
Stay ahead of the digital marketing curve, keep current on trends, and break through the clutter. We have seven tips to boost your digital marketing strategy.

1. Prioritize customer needs

While you are busy building your web presence and developing your products or services, it’s so easy to lose sight of the customer you want to target. Do not focus on just buying ads. Small and efficient improvements in rates, data collection, and retargeting can make a huge difference. You’ll obtain and keep customers more and so you have more opportunities for higher-risk marketing strategies.


 2.Assess and update your SEO more often

Search engine optimization can help your brand reach your target audience. Industry experts suggest updating your SEO once a quarter since Google updates its algorithm more than 500 times a year. Update keywords based on what makes your business gain or lose traction in the search engine cycle.

3. Use blogging as a lead generation tool

Posting relevant and valuable content drives traffic to your website and social media pages, while also increasing your ranking in search engines. Do not forget: each article you post is one more indexed page on your website, making it more likely customers will find you when searching online. It also indicates to search engines that your website is active and will help surface your content to the top of search engine results.

4. Host webinars and live events

Engage with your audience through webinars, podcasts, and online promotion of live events. Use a third party to make the process seamless. Event technology platforms like Eventbrite help brands create and market an event, as well as promote ticket sales and manage their audience.


 5. Expand and improve your email distribution

Email marketing is still one of the greatest ways to reach your audience. It costs nearly nothing to execute and that makes it one of the best tools to add to your marketing toolkit. Email open rates have increased 180 percent on mobile devices since 2014, and more than half of all U.S. cellphone owners access their email on their phone rather than a desktop.


 6. Don’t give social media short shrift

Find out out what platforms your audience uses so you can then target your and engage with your audience. Sixty-seven percent of consumers use social media for customer service inquiries, so make sure that you become a part of that narrative so that you can direct it to a positive outcome.

7. Make your marketing mobile

Even if a desktop version of your content looks great, be sure to check that it translates across ALL devices. Consumers expect cohesion across platforms, and the better accessibility you provide your audience, the more likely they are to purchase.
Authenticity reigns supreme in any of these strategies. When you have that, an online presence allows you to connect with your audience in ways previously unknown and build a brand that they’ll continuously want to engage with.
It’s still too early in the game! A TVH Marketing Assistant can help you boost your Digital Marketing plan for 2018.
Call us now at 1-888-923-9323
Email us at businessadvisors@thevahub.com