Tips to Improve Your 2018 Digital Marketing Strategy
A solid digital marketing strategy has become the new bread and butter of many online business; the only question is how to serve it up. A business’s success depends on the type of strategy they opt to use, and the right type of strategy can in turn a lead to a new customer.
Conventional online advertising is a thing of the past. It has been found that 18- to 34-year-olds are likely to overlook digital ads more than those on TV and radio or in newspapers. Did you also know that more than half of internet users don’t click on banner ads simply because they don’t trust them?
Stay ahead of the digital marketing curve, keep current on trends, and break through the clutter. We have seven tips to boost your digital marketing strategy.
1. Prioritize customer needs
While you are busy building your web presence and developing your products or services, it’s so easy to lose sight of the customer you want to target. Do not focus on just buying ads. Small and efficient improvements in rates, data collection, and retargeting can make a huge difference. You’ll obtain and keep customers more and so you have more opportunities for higher-risk marketing strategies.
2.Assess and update your SEO more often
Search engine optimization can help your brand reach your target audience. Industry experts suggest updating your SEO once a quarter since Google updates its algorithm more than 500 times a year. Update keywords based on what makes your business gain or lose traction in the search engine cycle.
3. Use blogging as a lead generation tool
Posting relevant and valuable content drives traffic to your website and social media pages, while also increasing your ranking in search engines. Do not forget: each article you post is one more indexed page on your website, making it more likely customers will find you when searching online. It also indicates to search engines that your website is active and will help surface your content to the top of search engine results.
4. Host webinars and live events
Engage with your audience through webinars, podcasts, and online promotion of live events. Use a third party to make the process seamless. Event technology platforms like Eventbrite help brands create and market an event, as well as promote ticket sales and manage their audience.
5. Expand and improve your email distribution
Email marketing is still one of the greatest ways to reach your audience. It costs nearly nothing to execute and that makes it one of the best tools to add to your marketing toolkit. Email open rates have increased 180 percent on mobile devices since 2014, and more than half of all U.S. cellphone owners access their email on their phone rather than a desktop.