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The Role of a Marketing Department

, The VA HUB

, The VA HUB

 

The Marketing Department of a company plays a fundamental role in promoting it and its mission. It serves as the face of a company, coordinating and producing all materials representing it. It is the Marketing Department’s job to reach out to prospects, customers, investors and/or the community, and design an all-encompassing image that represents a company in a positive light—that is, its brand.
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