5 Tips for Creating Effective Instagram Videos

When you make your video, you can be as creative as you want. You can even break some rules! If you’re just starting to establish an Instagram account, here are some tactics that can help you post videos that can help take you to the top of the game.

Use Subtitles and Text Overlay

Bear in mind that some viewers can’t turn up the volume on your Instagram video all the time. If your content isn’t comprehensible with the sound muted, then they are less likely to click. Use text overlay to help viewers get the gist of your message and add subtitles throughout to allow users to follow any narration.

https://www.instagram.com/p/BXl1R3MhAbe/?utm_source=ig_embed&utm_campaign=embed_ufi

Find a Visual Style That Resonates with Your Target Audience

Find out if a specific visual style is a match with your target audience. If you identify a style so when you create your video, you can create something that’s different from what people are used to seeing. This can help you stand out from the crowd. Test your ideas in the field to see what sticks.

https://www.instagram.com/p/e2lhv5nXxD/?utm_source=ig_embed&utm_campaign=embed_ufi

Use Vertical Videos for Stories and Horizontal Videos for the News Feed

Social networks have fitted the user experience to make it simpler to film, edit, and share all types of media on mobile devices. Shoot vertically for Instagram Stories because it creates a more immersive viewing experience full-screen. Post horizontal videos on your timeline to avoid looking both small and awkward.

https://www.instagram.com/p/BFO1heoxkBJ/?utm_source=ig_embed&utm_campaign=embed_ufi

Capture Interest With the Caption

Be descriptive but don’t make it a long, boring post. The idea is to let your audience know what the video is about in as few words as possible. Also, make it fun to spark your audience’s curiosity.

https://www.instagram.com/p/BEENUaVgYX9/?utm_source=ig_embed&utm_campaign=embed_ufi

Use Relevant Hashtags

The more specific your hashtags are, the better. Relevant hashtags will make it easier for your target audience to find your posts. Be careful as they can be annoying when misused.

https://www.instagram.com/p/BAATIncMLqN/?utm_source=ig_embed&utm_campaign=embed_ufi

Conclusion

While there’s no guaranteed way to make the perfect Instagram video, these tactics can help you create more effective videos to improve your Instagram presence.

Remember that the examples featured in this article are just that: examples. What worked for these businesses might not necessarily work for you. You’ll have to find that out for yourself. Review engagement data regularly and apply the tactics users respond to most. Use this information to perfect your Instagram video.

What do you think? What types of Instagram videos work with your audience? Do your videos have a specific visual style? Share your thoughts in the comments below.

Need help creating eye-cathing videos for your brand? We can help!