Easter is April 1and that is not an April Fool’s joke. National Retail Federation predicts Americans will purchase $18 billion in Easter basket items, a number that will meet last year’s record. A huge percentage of that purchasing power comes from mothers. Generally, Moms find it enjoyable to create Easter baskets and anticipate buying toys, books, clothes and food to fill typically five baskets per household this year.
With less than 30 days left to capture Mom’s spending, here are five tips to grow your share of Easter sales this year.
85% of mothers say that there is no age limit for giving Easter baskets. Easter gift-giving goes beyond the children in the family. For brands, this implies Easter can be profitable by suggesting their merchandises for the Easter baskets.
Moms don’t ask their children or gift recipients for a wish list like in Christmas. More than half of them complete their Easter shopping during the first week of March and 96% will have it done by March 26th. This means that if you want to capture some of their spending, it’s important to already be out there.
Did you know that people are not likely to purchase pre-packaged Easter baskets? Even with their hectic schedules, mothers enjoy the fun of being imaginative with these things. A study shows that more than 90% of moms will add at least one toy in their baskets and spend $8 – 10. Some even spend up to $50. It is also important to note that 89% of shoppers will look out for deals and offers on retailer sites and social media. So,
Moms like to be artistic with Easter baskets and get easily influenced by ideas on Facebook. This is a great way to use videos to quickly provide moms with DIY ideas and give them the inspiration they are seeking.
Moms develop their inspiration from an array of online destinations and right behind Facebook is Instagram. Almost half of consumer moms go to Instagram for Easter vision so it’s important to offer ideas that incorporate your product or services. Pro tip: post Easter baskets assembled with your product or creative gift packaging.
Easter is a great time to upsurge sales or maybe introduce new products before summer begins. It’s not too late to take advantage of these opportunities.