Why should you take care of your social media profile?
Social Media has been a part of almost every person’s daily life. According to J. Clement from Statista, 79% of the population in the United States has a profile in any Social Media Platform, whether that be Facebook, Twitter, Instagram, or LinkedIn. Many people use these platforms to connect with other people, share news and ideas, and discover the latest information. However, these activities are not the only act we can do online. In 2019, statistics showed that US online retail sales of physical goods summed up to 365.2 billion US dollars, and it is expected to reach approximately 600 billion US dollars in 2024. This shows business owners are now marketing their goods online, and with the figures, they get in return, it is worth it.
Some people think that setting up Social Media profiles is enough to promote products, but it is not. Being active on social media is of great importance. According to Koozai, updating Social Media Profiles increases the following:
- Traffic on websites – Social media generates website traffic for over 4 percent of all site traffic and 5 percent of all mobile visits.
- SEO Rankings – While social media doesn’t directly affect your SEO rankings, it does have an impact on factors that influence your SEO rankings.
- Brand Awareness – When you engage with your customers on social media, you create an opportunity for their network to learn about your brand. Other followers or visitors can also learn more about your company and your professionalism by reading your responses to questions.
- Conversions – Consumers have become accustomed to the concept of social selling, which is good news for budding businesses and big brands alike.
These are the factors that hugely affect business when marketed online. Based on a survey conducted by Small Business Trends, 50% of marketers said their sales improved upon using Social Media Marketing techniques. That is so because more than one out of three internet users rely on social media networks when researching a product. 44% of local business owners hinge on social media to produce awareness, and 41% rely on it to drive revenue.
Now, as business owners, some may think, “How will I be able to do that?” “I have no idea how to market my goods online more so to measure the effectiveness of it?” or “I don’t have time for it.” Here comes the importance of getting a Virtual Assistant.
What is a VA?
A virtual assistant (VA) is comparable to a secretary, but the former works remotely, usually from homes’ comfort. He/she is knowledgeable about administrative tasks. An accomplished VA would assist in bookkeeping, scheduling, correspondence, travel arrangements, email management, data entry, and social media marketing. He/she is willing to offer all services that he/she can give, such as graphic designing, photo, and video editing.
What can business owners get by hiring a VA?
Flexibility and cost-effectiveness are two things entrepreneurs will get with having a VA. He/she will be able to save money by not needing to set up offices for his/her employees. Traditionally, secretaries or other employees must be paid hourly, but with VAs, payments are paid by tasks, depending on the contract. Tedious tasks such as social media marketing can be delegated to VAs, and it will save entrepreneurs a lot of time.
Manage your time better – Having a virtual assistant can help you save and manage your time effectively. Hiring a virtual assistant can save you time and money from training. You can also avoid doing repetitive admin tasks and focus on the more critical part of your business. Your virtual assistant can help you organize your schedule in which way you can work effectively. This means making more time with family and friends while growing your business successfully.
Improve your products/services – Monitoring the market you operate in is essential to every business. A virtual assistant can help you with customer engagement, researching current trends, watching competitors to continuously improving your business.
Business owners are known to be hardworking and wise, and with a VA, updating profiles on social media will be a piece of cake. Start your success journey with a VA by your side!