If used properly, LinkedIn could help increase sales and grow your business but a lot of people only think of LinkedIn as a platform to just upload their CVs.
Don’t be one of them. Here are tips on how to use LinkedIn to grow your business.
Claim your name
Make sure your LinkedIn profile URL is short and simple. Use your name or pick something relevant to your identity and industry.
All LinkedIn members can join up to 100 groups. Take advantage of this to connect. Make sure you join the groups popular in your industry, and the ones in specific verticals that decision-makers like VPs are a part of.
If you saw your prospect online or having new activity (shares, likes, comments), reach out to them immediately. There’s a big chance that they are close to their phones or laptop at that moment — and available for a call or email response.
Find a happy client of yours and go to their company’s LinkedIn page. See who’s following them and start reaching out to those people. They will be more likely to respond to your message.
Make sure you have a professional photo as your profile picture. It probably should not be the same one you use on Facebook.
Make sure you connect with your clients and customers and make them part of your LinkedIn network. By getting their LinkedIn updates and shared posts, you get to discover more about them and build a more solid relationship.
Go to their LinkedIn page and do a “3X3 analysis” before reaching out to a prospect. Take 3 minutes and find 3 things you have in common with them. This will help you understand them better and will allow you to start a conversation more easily.
This is to keep yourself up-to-date with their news. It shows you care about them, and that you want to build a stronger rapport with them.
Just as you do with your customers, make sure you connect with your potential customers, too. It increases the chances of building a relationship and turning them into a future client.
Keeping your profile fresh and up-to-date will increase your credibility. “Using LinkedIn with an incomplete profile is a mistake. It shows a lack of credibility and professionalism”.
It’s good to have recommendations from others on your LinkedIn page. One way to increase the number of recommendations is to just ask for it. Sometimes it’s good to use it as leverage for offering discount. Try “Well, with this discount I’m giving you, would you recommend me on LinkedIn if I have earned it?”
Don’t try to oversell something with spam content on LinkedIn. Just offer great content.
Link your LinkedIn and Twitter accounts together and have the content you share go out on both services. It increases your reach and influence.
Do this to make sure your prospects are aware of where you’ll be attending because it’s always better to meet in-person.
Share valuable content, including training materials, books, and management tips so your connections can learn from them.
Give recommendations to your LinkedIn contacts. Taking the time to do so shows respect, and it’s a great way to build relationships. And of course, it could lead to more opportunities.
Tell your own employees the value of LinkedIn and how it could be used to drive sales. In order to make the most out of LinkedIn, there should be a group effort. Make sure you get your people together and coordinate your efforts and strategies.