After the invention of the internet, Technology has gone so far and never seize to stop from progressing. It had changed the lives of every single person as we know it. It affected all departments in the business world, for better or worse. However, there is one department that took the evolution of technology not only to improve but to bring its capabilities to greater heights, the marketing department.
Marketing is essential to any business and in my opinion the most important one. In the past marketing works slow and takes a full year just to see its yields. It would take a lot of data analyzation to get the necessary data to say whether it was successful or not. In this method especially if the campaign is not successful, it generates a lot of problems and of course a lot of wasted money. And a lot more if you’re in a fast phased business like a servicing company. But thanks to technology this problem is now irrelevant.
How can I say that? It’s simple, due to technological advancements tools to generate and gauge your customer’s activities real-time gives marketing an edge in adjusting and changing their strategies and ideas in a more fast phased manner.
Now at this age, you don’t need to wait for a year just to see the results of your campaign. With these new tools to gather data, you can already see the results within a week or even just hours from the time you started your new campaign. With this sped-up method, it is not as costly as the previous one and you can adjust your campaign how your customers sway to your trends abruptly. I would say, that the invention of these tools is the best thing that could ever happen if you’re an entrepreneur or a business owner. You don’t even need to be a big company to take advantage of it and would really recommend using them right now.
So how about you? What’s your opinion in these new ways to help your marketing department?
Contributor: Russ Cruz