How Customer Service Can Increase Sales

“Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” -Chip Bell

When establishing a business, there are things that we need to consider for it to become successful. For example, having that certain amount of money to start up the business, your passion for the business, the marketing strategy that you have planned beforehand and so on.

As soon as your business goes out for the public to honor and see, most business owners seemed to forget that customers are the core to the business’s success. If business owners will not be able to care for these customers, they will lose them. Losing customers means bad business.

We have to take note that no matter how good the product and business location is, if the people are not buying what you’re selling, then, you might say bye-bye soon.

Customers are important.

The goal as a company is to have customer service that is not just the best, but legendary. – Sam Walton
There was a recent article I read from SocialMediaToday discussing the matter of customer service and sales tagged as different departments. Different leaders and teams handle each departments which, as stated in the article, is completely the wrong idea.
For businesses to keep customers, they have to provide positive customer relationship. The more customers we keep, the higher the sales will be. More chances for the brand to hit the market and have it’s success.

Furthermore, it is also a good to know that not all businesses are perfect and not everyone will have something positive to say about you too. That is not the only idea of positive customer service.
Customers don’t expect you to be perfect. They DO expect you to fix things when they go wrong. – Donald Porter
Donald Porter, Vice President of British Airways, understood the concept of customer service and he may be tough to his business but he knows positive customer means the business remains competitive in the market.
If your shoppers are happy with you, then your whole organization will also have a huge smile on its face. Providing the best experience to your consumers would also make your investors, business partners, suppliers, employees, and your cash registers happy.

And of course this quote:

“Although your customers won’t love you if you give bad service,your competitors will.” -Kate Zabriskie

With the same values being the driving force between service and sales, the overall result would always be a POSITIVE CUSTOMER EXPERIENCE. Your goal is the same. Your message is the same. The outcome will be the same. When you not only work together but also share the values and goals of the company, it will provide the best outcome – quality products and service, customer loyalty and ultimately, the goal companies aim for in reality: profit.


So a positive customer service means sales. Customer will be purchasing your product when they love it and will still continue to have that product loyalty even if your business will have its mishaps.

As a consumer, I may have bad experiences with a company at times, but when their customer service helps me out, provide assistance, and of course, if they make me feel important, no matter what the experience was, I will share it to my friends, to my family and to people that I will know. If one customer will have the same sentiments as mine, snowball effect happens.
Imagine a snowball rolling down the hill. Imagine that’s your customers. With word of mouth, they will share your business, will help you push up your sales, will be loyal to what you are providing, then that snowball will be as big as Russia as soon as it lands down the bottom of the hill.



Rochelle Lorejo