3 Tips to Do Real Estate Prospecting Effectively

Prospecting is identifying potential clients and targeting them through a systematic approach. Contacting “expired listings” and “for sale by owners” is an established way proven to be effective over decades. But, there are still many other methods of acquiring more sales.

A successful realtor dedicates time and effort in prospecting because it is simply a must. Thus, we listed the top three (3) tips on how real estate professionals could prospect more effectively.


1. Reach Out to Your Community

Getting involved in the community is a great way to meet people and build your network. Study shows that people are likely to buy from a person they like and they are already familiar with. Thus, it is best to be out there and build meaningful connections. It is also a great opportunity to learn more about the community’s ups and downs, be able to offer solutions, and be seen as an expert.


2. Always follow-up on Leads.

Majority of closed sales come from follow-ups. This is why a smart CRM is important to manage and check-up on leads effectively. A good CRM would also have a nice feature for your drip campaigns that would get a hold of potential buyers.


5. Leverage on Online Marketing

This is the best time for real estate agents to work on their online presence as it increases their credibility and visibility to any potential client. Creating a website and using the power of social media platforms available would also give a tremendous impact. According to the statistics, an average person would use seven social media accounts. While, 69% of the American adults would have at least have one.

You can also increase your reach through Search Engine Optimization (SEO) which aims to increase a website’s rank on search engines. People are likely to visit the first three website on the search results. According to Ryan Fitzgerard of Raleigh Realty, he leverages on SEO mixing it with content marketing, and he would wake up to two or three leads everyday.

Investing in online marketing always goes a long way when done nicely. No need to worry if you are not tech savvy,  as there are remote workers who can help you get the job done. There are many in the market that offer affordable virtual assistant rates. You can check out various agencies and find the most suitable remote person to do the work.


Real estate prospecting means daily commitment and hustling. The strategies you can use to create an effective lead pipeline and lasting business are infinite. From internet marketing to more traditional methods, the rewards can be great.


Hire a VA to manage your leads.

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