People-Based Marketing, as the name itself, suggests focussing on people. It’s all about your customers, their real-time behavioral data and their interaction with your brand. This will determine your marketing as well as your sales strategies. Unlike cookies, People-Based Marketing target real individuals that are linked across digital, mobile and offline environments. People-Based Marketing has continued to rise over time and in fact, it has become a strategic imperative for a different brand that a lot of marketers saying that the inclusion of people-based tactics in marketing is vital.
Are you familiar with Facebook Custom Audiences? It’s one of the first effective people-based marketing initiatives that allowed advertisers to match their CRM data to Facebook user IDs for enhanced targeting. It’s not surprising that Google launched their own with their Google’s Customer Match with similar capabilities. Nowadays, there are variety of people-based marketing solutions available to advertisers beyond these early adopters, including Amazon and more.
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
Marketers can now gain more insights into their consumers’ interests and how they engage with all kinds of media platforms. One of the major strengths of implementing a People-Based Marketing strategy is the ability to gain a more comprehensive view of the target consumers by combining offline and online data with consumer data that is most relevant nowadays. Tracking the activity of the people will help businesses to understand the consumers through the device that they use most on a daily basis.
People-based marketing focuses on the connection a brand has to its consumers by engaging with consumers throughout the buyer’s journey. It’s important to focus to where they’re interacting most and deliver relevant content based on their interests. This way, you are able to establish continuous seamless interaction with prospective buyers and eventually, a meaningful relationship with consumers and your customers.
By understanding how to engage with consumers more effectively and by knowing their specific needs, you can build campaigns based on the uniqueness of every customer, creating content that is more relevant and helpful to your target audience. Creating engaging and specific contents increases reach, clicks and impressions, thus increasing your website traffic and benefiting your overall campaign success. By optimizing this approach to your ideal consumers, you can truly reap the benefits of a people-based marketing campaign.
Marketing, regardless of its type, is not a one-time process but rather a continuous ongoing strategy that helps your business. As a business owner or entrepreneur, you must know what marketing strategy suitable for your business and how to create it. Whether it be hiring a Virtual Assistant Philippines workers, professionals in your location, or freelancers from anywhere in the world to help you create a marketing plan, you should know.
Want to learn more about People-Based Marketing and how it can help your business? Reach out to us and we’ll reply with even more ideas on how to apply this strategy for your marketing campaign.