WHY PEOPLE-BASED MARKETING IS THE FUTURE
By: Priscila Salamante
First of all, what is People-Based Marketing? People-Based Marketing, as the name itself, suggests focusing on people. It’s all about your customers, their real-time behavioral data, and their interaction with your brand. This will determine your marketing as well as your sales strategies. Unlike cookies, People-Based Marketing targets real individuals that are linked across digital, mobile, and offline environments.
This type of marketing has continued to rise over time and in fact, it has become a strategic imperative for a different brand that a lot of marketers saying that the inclusion of people-based tactics in marketing is vital.
Facebook Custom Audiences is one of the first effective people-based marketing initiatives that allowed advertisers to match their CRM data to Facebook user IDs for enhanced targeting. So it’s not surprising that Google launched their own with their Google’s Customer Match with similar capabilities.
Nowadays, there are a variety of people-based marketing solutions available to advertisers beyond these early adopters, including Amazon and more.
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
TOP THREE BENEFITS OF PEOPLE-BASED MARKETING AND WHY IT’S IMPORTANT
1.A BETTER UNDERSTANDING OF THE CONSUMERS’ NEEDS
Marketers can now gain more insights into their consumers’ interests and how they engage with all kinds of media platforms. One of the major strengths of implementing this strategy is the ability to gain a more comprehensive view of the target consumers through combined offline, online, and customer data.
2.BUILDING A GOOD RELATIONSHIP IN THE LONG RUN
This type of marketing focuses on human connection by engaging with consumers throughout the buyer’s journey. This way, you are able to establish continuous seamless interaction with prospective buyers and eventually, a meaningful relationship with consumers and your customers.
3.LESS WASTED TIME AND INCREASED ROI
By understanding your customer’s journey you can build campaigns based on the uniqueness of every customer. Creating engaging and specific content increases reach, clicks and impressions, thus increasing your website traffic and benefiting your overall campaign success. By optimizing this approach to your ideal consumers, you can truly reap the benefits of a people-based marketing campaign.
Marketing, regardless of its type, is not a one-time process but rather a continuous ongoing strategy that helps your business. As a business owner or entrepreneur, you must know what marketing strategy suitable for your business and how to create it. Whether it be hiring Virtual Assistant Philippines workers, professionals in your location, or freelancers from anywhere in the world to help you create a marketing plan, you should know.
Want to learn more about People-Based Marketing and how it can help your business? Reach out to us and we’ll reply with even more ideas on how to apply this strategy to your marketing campaign.