IN TODAY’S GENERATION, VIRTUAL SOCIALIZING AND ENTERTAINMENT ARE NOT THE ONLY PRIMARY PURPOSE OF SOCIAL MEDIA. IT WILL PLAY A BIG ROLE IN THE FUTURE FOR BUSINESSES AND CONSUMERS AS WELL.
Social Media users grow in numbers day by day. It has been a go-to tool for business to promote their product or service. Companies can even get ahead through advertisements via paid advertisements. This has also been a continuous social norm for netizens to get know what’s happening in the world today through Feeds, even get to do background checks on businesses in your area or simply post an update, chat and catch up with friends, etc. Through different Social Media platforms, a new approach gets ahead of the traditional style of business marketing.
This has been evolving most especially in the business process outsourcing industry. Through this growing market of Virtual Assistants, business owners reach out to them for help and support concerning their Social Media campaigns which is primarily used for brand exposure and to promote their services. Virtual Assistants are professionally trained in this field since handling Social Media obligates clients to spend too much time to manage and engage with their target prospects.
Facebook, Instagram, LinkedIn, Google+ are some of the most common Social Media platforms that Virtual Assistant use for marketing businesses. Aside from being user-friendly and easy to navigate, these platforms enable businesses to engage directly to their customers through social engagement. Other tools of the trade used to better business’ online personality are website development through popular website editing tools such as WordPress and Wix. This is uniquely important because websites are integrated within social media platforms and vice-versa. These are used to get traffic and most of all generate leads through subscription and landing pages.
According to the skill index from the freelance marketplace Upwork, “virtual assistance was one of the fastest-growing skills of the first quarter of 2016.”
In 2018, the virtual assistance industry booms in the market and continues to grow through patronizing businesses for real estate, fitness gym owners, specialty shops and other small or medium scale businesses that need assistance in their line of work. Social Media plays a vital role in furthering business’ online image while the skill to manage social media accounts effectively further virtual assistants’ career.
According to Tractica predictions, “active customers of Virtual Assistance services will elevate from 390 million back in 2015 to 1.8 billion by 2021’s closure, worldwide.”
The online world will become more than what we expect in the future. It has distinctly made an impact in all industries over the course of a few short years. This has changed the advertising and marketing strategies of businesses world-wide giving a wide berth to social media marketing while giving a clear opportunity for people provide unique services such as virtual assistance for social media marketing. It has been a successful combination ever since and up to this day, still projected to increase in the years to come.