We all know the saying, “A picture is worth a thousand words,”. This means that a multifaceted idea can be conveyed in just a single image. It was made popular about 100 years ago in an article about the power of imageries in advertisements, and this rings just as true in this digital age. Did you know that the brain processes visual information 60,000 times faster than text?
This makes graphic media, both pictures and video, a very powerful tool filled with marketing potential. 85% of digital marketers plan to increase their mobile marketing budget for videos in 2018 by 10% mainly because of 2017 levels. That’s to match a surge of interest in videos, which are an excellent medium for personalization and digital connections.
The visual web has altered the game. All signs lead to continued development in the use of media-rich content to engage digital consumers.
Mobile reigns supreme in the digital world. More than 50% of the time we devote each day with digital media is through our mobile devices, and 80% of all shoppers make purchases via smartphones.
By 2019, mobile advertising will represent 72% of all US online ads. Particularly, smartphone owners often search while on mobile devices and are a lot more likely to leave a mobile-unfriendly website. If you do not give them the best mobile experience, you are likely losing out to your competitors that do.
If media-rich content provides a potent vector of communication with your target customers, and you need to get to them on their platform of choice — their handheld device — the path forward is clear.
Unfortunately, this can be more challenging than a lot of you may think. For over three years, as an outcome of the ubiquity and large file size of non-text media, the normal weight of a webpage has increased by nearly 85%, leading to slower load times. Even a three-second loading time causes a 53% bounce rate.
Considering the shift to Mobile-First Indexing by Google, and that page loading speed will be a factor for mobile searches, enhancing your mobile content is important to your SEO and user experience. Then, add on top of that the hundreds of many mobile devices, numerous networks, browser types and screen sizes, and generating a robust experience for customers requires a steadfast collaboration, teamwork and coordination among knowledgeable marketing and development professionals.
Achieve a balance between the need for faster response to market and the need for a media-rich visual experience that is also enhanced for mobile. Here are a few tips.
Distributing an optimized, media-rich proficiency to mobile consumers has become an analytical connection of marketing and site engineering. Marketing’s demand to provide visually rich, enhanced content that will involve users and help SEO is colliding with technical considerations that must be focused on through engineering workflows. An intimate collaboration between the two departments will be required to get past technical challenges and effectively provide customers with an engaging and lucrative experience.