How to Start Using Social Media

There are three reasons why a business owner is not on social media: they are overwhelmed, intimidated or confused by the platforms available today. In 2019, it has become a lot easier to start! Not only can it be fun, it can also invite the possibility of new opportunities. Here are tips to help you steer the social media landscape in an effective way.

Select One Social Media Platform to Start

Most businesses that are active in social media are on more than one site, but they try to do too much too fast! This can not only be overwhelming but it can also hinder you from mastering the techniques on how to effectively use each of them. Choose one website to start with and move onto others.


Make a Social Media Time Budget

Getting up to speed on social media sites is not easy when you don’t have the time, energy or interest. So, create a time budget that limits your social media time to a daily or weekly that you can fit into your schedule easily.


Layout Your Social Media Goals

What do you want to accomplish? Generating leads, finding people to collaborate with, building your brand?

Clarify your objectives, and then plan the next steps.


Outline Your Approach

There are many ways to improve business through social media, and one way is not necessarily better than the other. The secret is knowing what your intended method is before you jump in.


Complete and Regularly Update Your Social Media Profiles

Complete your profiles and keep your data updated across all of your social media sites. This will help in recognition, wider reach, and constant communication with the same leads on multiple sites.


Wait and Observe

Sign up and then watch the pros, or at least the trendsetters. Every social media site has a very unique set of distinctions, spend some time observing and learning the ins and outs before deciding what approach you will make.


Make Use of a Content Dashboard

Automate some of the social media processes. Time management can be a challenge so create or sign up to social media dashboards, such as HootSuite, SproutSocial or TweetDeck. These will allow you to set up alerts, create specific groups, skim activity, and schedule updates.


Social media is one of the finest ways to connect with clients and fans. If you aren’t on the main networks, you’re missing out on an audience that’s ready and willing to connect with your brand.

Hire a Marketing VA to help you out.

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