Have you ever found yourself debating against buying something on sale right away just because it was a limited-time opportunity? I sure have!
50% Discount on all items! *Until supplies last
BUY NOW and get FREEBIES!
24-Hour Sale Madness Starts Now!
As a consumer, you don’t want to feel left behind on those super crazy discounts and limited-time offers, so the urgency is there. Do you buy it now so you can save or do you buy it later and regret?
Fact check: Consumers have the tendency to impulsively buy something just because they are anxious and have this fear of missing out.
In reality, consumers will often buy products thinking they would be able to save something, regardless if they need the item right away or not. Creating anxiety in your market will make them want to buy your products or services right away–after all, nobody wants to feel being left behind.
That being said, entrepreneurs actually have the upper hand in boosting their sales through proper marketing and creating a sense of urgency. According to entrepreneur and marketing pro Dan Tyre in his article 43 Questions to Create A Sense of Urgency:
“Your product can be a great fit for your prospect. . .but unless they feel a sense of urgency, your prospect won’t buy”
Here are some ways you can create urgency, according to Search Engine Journal in their blog 10 Ways You Can Create Urgency to Increase Conversions and Sales:
Additionally, you may put a comment and rating section on your website. Not only does this help you show prospects how competent your products and services are, but it can also help you focus on areas to improve should there be any.
With marketing and the proper use of social media, ideas and possibilities are endless. In this modern day, it is much easier to persuade customers into checking out your offers, and finally buying your products or services and CLOSING THAT DEAL. But as in all things, observing moderation is very important–you don’t want to drive away your customers by overdoing it and being “pushy”, or worse creepy. It’s best to just give away offers from time to time and make sure to deliver.
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Contributor: Happee Lumanag