How to Use Blogging to Nurture Your Business
The advantages of blogging for business are boundless, but you need to have a strategic, data-driven approach to gather the best results. Looking for the most effective way to perform this form of content marketing strategy?
You’re in luck! Let’s start by putting some basic things in place, to help you launch and uphold an effective blogging strategy that effectively markets your business.
Search Engine Optimization (SEO)
SEO is how you create your content in a way that it is easily indexed and ranked by major search engines.
Blogging can help with SEO in a variety of ways.
- Keyword density
- Backlinking
- Frequent updates
- Long-tail keywords
Take a moment to reach about each of these concepts and then then implement them into your blog’s content regularly.
Build Authority
So, you want to be considered an expert in your niche? Are you trying to be a thought leader to your audience and target demographics? A huge part of this involves publication of authoritative content that establishes your knowledge and expertise in a particular area.
By publishing your thoughts, knowledge, and real-life client experiences for others, you will earn readers’ trust before you even met in person to make business.
Make Use of Analytics
Evaluating your traffic patterns and most prevalent content is a must. As a substitute to randomly choosing topics to focus on, pick what your readers is already interested in. Of course, you don’t want to diverge from your area of expertise, but you’ll want to change up your content to what resonates with them. Looking for common themes and conversations can help increase your traffic.
Respond to Your Customers’ Needs
If you like examining your site analytics, this principle will be easier for you. Find out more about your customer needs and also topics they are interested in.
For any businessperson looking to begin their inbound marketing strategy, they should start with blogging about topics that their target audience can relate to.
Take Advantage of Social Channels
Social media platforms are not only a way to endorse your blog content; they also act as a form of blogging, too. A lot of people and businesses now “blog” in different ways on different social media platforms:
- Microblogging on Twitter
- Vlogging on YouTube
- Photo blogging on Instagram
These channels should not be ignored. Have a strategy in place and you will be able to meet your potential customers where they are already consuming content.
The other fun part about it is that it can be a two-way street. Not only are you distributing information where your customers are, you are also participating in “social listening” for feedback that can improve your customer’s experience.
Create a Content Marketing Plan
Your business blog should deliberately mark topics and data that your target client is looking for. Be proactive about creating your blog content! A well-crafted digital content marketing plan forestalls topics and times them in a way that will resound with a specific demographic.
Use Marketing Automation
The distribution your blog content is a huge piece of the fun puzzle. Find tools for developing a distribution approach to your business blog’s strategy. These tools can help you generate and manage your calendar and some even let you push it out to different social channels. Here are free and paid apps that can do this for you on a small to large scale.
- Co-Schedule
- Meet Edgar
- HootSuite
- SproutSocial
Blogging to market a business doesn’t have to be sore or overly complex. Start with a few tactics that you can accomplish and move on to more once you’ve grasped those. Enjoy seeing your customer-base expand and revenues come in as a result of your blogging efforts!
Want a VA to help create original and meaningful content for you? Talk to one of our business advisers.
