Ways to Promote Your Business Online

With the rise of the Internet nowadays, one can easily promote his/her business online. Instead of using traditional ways like newspaper, television, and radio advertisements, a businessperson can market a business with just one click. Promoting online saves time, effort, and most importantly, money.

Having and maintaining a business in the U.S. can be a little tricky, considering that people in the U.S. tend to be the busiest people in the planet. For them, time is money. They generally like things done quickly and efficiently, they don’t like wasting time, and they always want their money’s worth.

If you are a person who wants to build a business in the U.S., promoting your business online is the best option to gain exposure. Here are some ways to promote your business online:

USE DIFFERENT SOCIAL MEDIA PLATFORMS

The three most popular social media platforms you can use are Facebook, Twitter, and Instagram. These can easy help you market your business.

They say that everyone’s on Facebook. You can create a Facebook Page for your business, put a description of your business, post photos of your products, have a review page from your customers, and chat with them. Also, Facebook offers to boost your business to a target audience but with a cost. But with the help of your Facebook friends and friends of friends, just asking them to hit like and share can really help.

Instagram can help you through photos. It is in some way similar to Facebook but it’s main objective is photo sharing. Unlike Facebook where you can have different folders for your photos, photos in Instagram are shown one-by-one. But similarly, your customers can message you and comment on your photos in this platform.

Twitter is a platform wherein users can interact by sending short messages called tweets. Although the message length is limited, you can use this platform to link to your Facebook and Instagram pages and you can also interact with your customers by tweeting.

BLOGGING

Blogging means writing about anything under the sun. But when you are a business owner, anything under the sun means showcasing your business and posting ideas that your followers can easily relate to. Just don’t forget to maintain your blog site and always update your posts. An active and updated blog site keeps your audience interested.

ENGAGE IN ONLINE COMMUNITIES OR FORUMS

A popular forum site in the U.S. is Yelp. It is a crowd-sourced review forum of businesses wherein customers can rate your business and do reviews. People in the U.S. use this site to check the best places to eat, where to get the best massage, where to buy affordable gadgets — just anything they can think of doing or buying. Just remember to always aim for five stars and get good reviews.

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Contributor: Tonileiza Florentino

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