Starting a business in today’s market is not as easy as ABC or 123. It’s not enough that you have a capital and a product to sell. Thorough market research, skills training, expert advice, and more research. These are just the basics. There are a lot more in-depth aspects of the business startup that you should know before taking the plunge.
PRODUCT / SERVICE ADVOCACY
What is the product or service that you are trying to sell?
What sets it apart from competitors?
A strong message for consumers or potential clients is vital. What’s in it for them?
KNOW YOUR MARKET
This is where thorough market research comes in the picture. You can conduct a survey to know the buying habits of your potential consumers – what they really want in a product or service, what they say about competitors and what they think a product can still improve on. It’s important to research and understand demographics so you can work on how you can market and advertise your business.
KNOW YOUR STRENGTHS AND SKILLS
Create a business plan and management process. Especially when marketing your products/services, you may need help. There’s a lot in your bucket that you need to juggle. Balance is key. From accounting, inventory, product research to website design and advertising – you may need assistance from experts and professionals.
Hiring a Virtual Assistant is one of your best options, which today’s successful business owners have considered.
Virtual Assistants are remote workers that provide services to clients mostly abroad, and these include but are not limited to:
Depending on the tasks you’re delegating to a VA, they can serve as your executive assistant. It’s now easier to look for a dependable VA as more and more VA companies are reaching out to business owners/clients. They will orient you with all the things you need to know before hiring a VA – their recruitment services, interview process, Virtual Assistant rates, and schedule.
Who doesn’t love free samples?
Especially in today’s world, social media influencers are the most trending and one of the most effective brand ambassadors. Let people get a hold of your product. Let them try it, evaluate it. Feedback from these people is a great help to improve your product. This is also one great way to stay relevant to your consumers.
ENJOY THE PROCESS
A Steve Jobs saying goes:
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”
Believe in your passion and make an impact on people’s lives.
It is not enough that you know the market. You have to create the market, maintain the market and BE THE MARKET.
Contributor: Diego Magbag